For career-focused Ed-tech programs

Learner Acquisition Campaigns for EdTech

Acquire qualified learners from Hireclap’s 3M+ career-intent audience using precision targeting and multi-channel outreach.

✅ Trusted by Leading EdTech Brands
Manipal upGrad NIIT Vedantu ValueFirst + many more
Chat on WhatsApp Get Campaign Plan
High-intent acquisition
Reach learners already in career decision mode.
Access 3M+ Career-Intent Freshers Actively Exploring Outcomes
Precision Targeting by Course, College, Location & Pass-out Year
Multi-channel outreach with Email, SMS, and RCS.

Why EdTech Lead Acquisition Is Getting Harder

Marketing spend is rising, but enrollments aren’t scaling proportionally.

High Cost, Low Conversion
Paid Channels Saturation
Low-Intent Leads
Poor Program Fit

Why Hireclap Works for EdTech

3M+ Active Users

Job-seeking freshers focused on placements and outcomes.

Profile Targeting

Not generic databases - precision matching by course, college, location, year of pass out.

Pan-India Reach

Strong presence across Tier-1, Tier-2, and Tier-3 cities.

What EdTech Teams Achieve with Hireclap

Hireclap is designed for outcomes, not just reach. Our platform delivers measurable improvements across every stage of your enrollment funnel.

Higher-quality, relevant leads

Pre-qualified by career intent and eligibility.

Better lead-to-enrollment conversion

Improved match quality drives decision speed.

Improved cost-efficiency

Efficiency gains compound at scale.

Faster learner decision cycles

High-intent prospects move quickly.

Hireclap Demographics

By course
By college
By city tier

Demographics based on the last 3 months' active job seekers profile details. Candidates' highest qualification year of pass out ranging from 2018 to 2025.

How Learner Acquisition Happens

Built to preserve learner intent at every stage.

Acquisition framework

Each step is designed to maintain high learner quality while maximizing conversion potential. Our framework ensures that only the most relevant prospects move through your funnel, reducing waste and improving counselor efficiency.

Target Your Ideal Learner Profile

Hireclap enables you to reach exactly the learners who match your program requirements. Our platform offers granular targeting capabilities that go far beyond basic demographics. Filter by academic background, geographic location, career stage, and graduation timeline to ensure every rupee spent reaches a qualified prospect. This precision reduces wasted outreach and improves counselor conversion rates.

Course & Degree

Target by specific qualifications.

College Tier

Focus on institution type.

Location

City and tier-based targeting.

Pass-out Year

Reach by graduation timeline.

Multi-Channel Learner Outreach

Reach learners where they're most responsive with coordinated Email, SMS, and RCS campaigns.

Email Campaign

Reach 3M+ active job seekers with precision filters: location, course, college, graduation year, and career intent.

In-house platform 'Notify' ensures high inbox delivery rates and better open/click performance.

Best for: brochure + eligibility + program details

SMS Campaign

Reach relevant students and freshers via direct mobile outreach using segmentation.

DLT-approved sender IDs and templates used. Performance may vary by programs. High delivery rates with time-sensitive messaging.

Best for: deadlines + reminders + counselor slots

RCS Campaign

RCS combines the broad reach of SMS with rich media and interactive elements.

Supports emojis, videos, carousels, text, images, quick replies, suggested actions, location, and documents.

Best for: rich brochure + Apply/Book buttons

Smart Retargeting

Re-engage users who showed initial interest but haven't converted. Our optional retargeting layer focuses only on engaged prospects.

Engagement Optimization

We continuously monitor response patterns and adjust timing, messaging, and channel mix to maximize learner engagement and conversion.

Pricing Overview

₹0.18
Per Email

Targeted email outreach.

₹0.31
Per SMS

Direct SMS outreach.

₹0.50
Per RCS

Rich message format.

What's Included
  • Audience segmentation and targeting
  • Campaign execution and management
  • Standard templates optimized for EdTech
  • Detailed performance reporting
  • Packages available for pilot, growth, and scale phases. Custom volumes and hybrid channel strategies supported.

Trusted by Leading Brands

Drove enrollment and candidate acquisition for a large-scale, job-linked program. View case study
Delivered higher engagement for career-assist programs through targeted fresher outreach. View case study
Improved high-intent learner engagement for multiple career-focused upskilling programs. View case study

Launch Your Next Learner Acquisition Campaign

Share your course details and target learner profile. We'll provide a customized audience plan and channel recommendations within 24 hours.

01 Share Program Details
02 Receive Strategy in 24 hours
03 Launch Pilot within 3 days

Get in touch

Email /Whatsapp / Call us to start your learner acquisition plan.

Email: sreejith@hireclap.com

WhatsApp: 9037156256

Share Program Details

FAQ

What is a learner acquisition campaign for EdTech?

A learner acquisition campaign is a targeted outreach program (Email, SMS, RCS) designed to reach high-intent learners who match your program's eligibility and career goals.

Who is the Hireclap audience?

Hireclap reaches 3M+ active job-seeking freshers across Tier-1, Tier-2, and Tier-3 cities, with profiles filtered by course, college, location, and pass-out year.

How does Hireclap improve lead quality?

Leads are pre-qualified by career intent and eligibility, and only relevant prospects move through the funnel, reducing waste and improving counselor conversion rates.

Which channels are used in the campaign?

We use coordinated Email, SMS, and RCS campaigns, with optional retargeting for engaged prospects.

How quickly can a campaign be launched?

You receive a customized audience plan within 24 hours, and a pilot campaign can launch within 3 days.

What is the pricing for outreach?

Pricing starts at ₹0.18 per Email, ₹0.31 per SMS, and ₹0.50 per RCS. Packages are available for pilot, growth, and scale.

What do you need from us to get started?

We need your course details, target learner profile, preferred geographies, and timeline.

Do you guarantee message delivery or enrollment results?

We target high-intent learners and continuously optimize campaigns, but delivery and enrollments depend on factors like program appeal, targeting, and follow-up process. Final results also depend on how quickly and effectively leads are handled after outreach.

Is Hireclap a replacement for Meta or Google ads?

No. Hireclap usually works alongside paid ads. Ads create awareness, while Hireclap helps engage learners already exploring career and upskilling options. We can also run retargeting campaigns to improve conversions.